PhotoDay’s smart text marketing is a free, automatic feature using SMS (short message service). All you have to do is instruct your customers on how to opt-in and subscribe!
Customers can subscribe to a gallery by texting their access code to 90738 and/or by clicking “Subscribe” in the gallery when viewing on a mobile or desktop web browser at my.photoday.com
Once your customer is subscribed to the gallery, they will receive a confirmation text message and varying series based on the status of the gallery, any special offers, etc. Read more on the blog.
Once you publish a gallery, customers immediately receive a message with a link to view their photos and order products. They are reminded via SMS again on days 3, 5, 7, 14, and 30—or until they make a purchase (then the texts stop!).
Note: Be sure to publish your gallery only when you're 100% ready for your customers to receive their texts and view the photos. The moment you hit publish between the hours of 9 AM and 7:59 PM, the first text goes out. Between the hours of 8 PM and 8:59 AM, the messages will be delayed until 9 AM (based on the job's timezone). We also have a “Publish Later” option that allows you to schedule the publish time.
How to view Active Messages in your jobs
Within each job, you can view what is sent to your customers and when it’s going out in the Active Messages section.
It gives you an in-depth view of a job’s past and future automated communications. You can preview each message and see when it was or will be sent according to the job’s gallery status and current settings (offers, expiration, shipping type, etc.). The messages will update as these settings and/or the job status are updated.
For example, while a job is in AdvancePay status, you will only see the messages that are active during this job state. Once you publish the job, your reminder series schedule will populate based on the initial publish date.
Find it within a Job > Marketing > Active Messages.
These are the different message types:
Response Messages are basic text messages that can be triggered by a customer or lab action based on the current job status. For example: subscribing to a gallery, placing an order, shipping notification, etc.
Reminder Messages are a series of text messages (and email campaigns for private galleries) that will automatically be sent to customers based on the job’s initial publish date and current job settings. For example: general reminders to order, special offers, gallery expiration, etc. Learn More
Promo Messages will display any approved Custom Promo messages for a job. Custom Promos are available upon request to give your customers an incentive and a second chance to purchase photos. Learn More
General Messages include all other message types. For example: when a customer receives a verification code, unsubscribes, has an AdvancePay credit expiring, etc.
Previously Sent Messages is where you can view any messages that have already gone out for this job.
Click the links below to view all the messages we send your customers as they navigate their PhotoDay experience: