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Email Campaign: Expiration Series

A definitive list of emails sent to customers in the expiration series email campaign

PhotoDay Support avatar
Written by PhotoDay Support
Updated over a week ago

This article contains a definitive list of emails automatically sent to customers in the Expiration Series Email Campaign. If you'd like to deactivate an email campaign, go to Job > Settings > Campaigns to switch them off.

Open 2022-03-17 at 12.27.19 PM

Looking for another Email Campaign? Go to Automatic Email & SMS Campaigns.

Below is an example of how these emails look when received by the customer:

The header image will change depending on each email, along with the subject line, greeting, and first paragraph which can be seen below. The rest of the email remains the same, but auto-populates the relevant access codes and names.

Emails with an offer attached will also include the relevant, auto-populated offer details. Here is an example of an email with an offer attached:

Transactional emails (like changing a job's gallery status to Published or AdvancePay) are sent immediately. Reminder emails are sent at 12 PM in the respective timezone.


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Expiring Gallery Emails

This series automatically begins according to a job's expiration date and halts when a customer places an order. Read more about changing gallery statuses.

7 days prior to the expiration date

One Subject: Don’t forget to order Lance's photos!

Multiple Subjects: Don’t forget to order your photos!

Hey there,

Your photos from Country Day School are expiring on 12/31/22! There’s still time to view the gallery and order from a variety of products and packages.


3 days prior to the expiration date

One Subject: Time’s almost up! Lance's photos are expiring soon

Multiple Subjects: Time’s almost up! Your photos are expiring soon

Hey there!

Your photos from Country Day School are set to expire on 12/31/22! Check out the gallery to buy the images you love and the products you need!


Day of expiration

One Subject: Last day to order Lance's photos!

Multiple Subjects: Last day to order your photos!

Hey there!

Don’t miss out! Your photos from Country Day School are set to expire on 12/31/22. Visit the gallery to order your favorites today!


AdvancePay (AP) Credits Expiring Email Series: Live/Unexpired Gallery

This message series sends to all customers with unused AdvancePay credits as their credits expiration date approaches and if the gallery is still published and not expired. This email series is automatic and cannot be turned off.


AP Credit Expires in 7 Days

Subject: Time is running out! Use your remaining balance now

Hi there!

You still have $30 left of your AdvancePay credit. You can order from a variety of products and packages in your gallery before it expires on 5/16/23.


AP Credit Expires in 3 Days

Subject: Hurry! Your AdvancePay credit expires in 3 days

Hi there,

Your AdvancePay credit expires on 5/16/23. Don’t forget to use up your remaining $30 before then!


Day of AP Credit Expiration

Subject: It’s the last day to spend your unused credit!

Hi there,

Today’s the LAST day to spend your remaining AdvancePay credit balance of $30. Visit your gallery and browse the products before it’s too late!


Looking for another Email or SMS Campaign? Go to Automatic Email & SMS Campaigns.

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