Ever wished you could get in front of past customers with seasonal offers for special gift-giving times throughout the year? Now you can with Promos.
PhotoDay creates time-based Promos throughout the year to help studios generate more sales for holidays like Christmas, Hanukkah, Mother's Day, and Father's Day.
Promos is a periodic feature that lets studios re-promote galleries to previous customers (even those who never bought anything) with time-based offers, giving them an incentive and a second chance to purchase photos!
Here's how it works. Sometime during a holiday season, we introduce the option for you to set up a Promo. You can find the Promos section in the Jobs section of your Studio Panel - as shown in red below.
If at that time we are currently running a promo, you will see a section like this:
You will be able to select which Promo you would like to promote for from the circled drop-down menu.
Then, you can choose any of your existing jobs to re-promote to the customers who have already subscribed to that gallery. Note: if you don't see the gallery you want to promote, it might be expired - just go ahead and move the expiration date of that gallery to some point in the future, and you should be able to select it for the promotion.
You can then choose which offer you'd like to use to promote the galleries you've just selected. You can use an existing offer, or you can create one you'd like to specifically use for the promotion - completely up to you!
After that, you can preview what we'll be sending to your customers. We let them know of the Promo via a series of SMS messages, which are specifically crafted by us for the holiday period during which your Promo will run. We'll give your customers plenty of opportunities to take advantage of the deal you've set up!
Finally, just click the green "Save and Start Promo" button, and you're all set! Visitors to the galleries you've selected will see a black bar at the top of the gallery page mentioning the Promo.
If they click on that black bar, they'll see a pop-up that will give them more details on how to take advantage of it!
Both during and after the promo event, you can also take a look and see how many times your Promo was viewed, how many times it was used, and how much in total sales you made just for turning your galleries back on and giving your customers a reason to buy more! Just go to your Promos section and select the "Past" tab on the left.
Read more about Promos on our blog: Holy Promos!