This article contains a definitive list of emails automatically sent to customers in the Pre-Picture Day Series Email Campaign.

The Post-Picture Day Series and Expiration Series email campaigns are on by default, while the Pre-Picture Day Series is off by default. To enable or disable any of the series, you can do so by going to Job > Settings > Campaigns.

Open 2022-03-17 at 12.27.19 PM

Looking for another Email Campaign? Go to Automatic Email & SMS Campaigns.

Below is an example of how these emails look when received by the customer:

The subject line, greeting, and first paragraph change depending on each email, and can be seen below. The rest of the email remains the same, but auto-populates the relevant access codes and names.

Emails with an offer attached will also include the relevant, auto-populated offer details. Here is an example of an email with an offer attached:

A note about send times:

• Pre-Picture Day emails are toggled off by default. This series will immediately deploy for jobs in either Draft or AdvancePay mode as soon as the following steps are completed:

  1. Create a private gallery job

  2. Enter the required picture day date field in the job's settings

  3. Upload subject data including email addresses

  4. Toggle the series on by going to Job > Settings > Campaigns

• Transactional emails (like changing a job's gallery status from Draft to AdvancePay) are sent immediately.

Pre-Picture Day Email

1 day before picture day

One Subject: Is Lance ready for picture day?

Multiple Subjects: Are you ready for picture day?

Hey there,

It’s almost time for photos! If you haven’t already, get a head start by purchasing an AdvancePay credit for Country Day School. Once your photos are ready, the credit will automatically be applied when you checkout!


Gallery Status Change Emails (when using AdvancePay)

This series automatically begins the moment a gallery is switched from Draft to AdvancePay and halts when a customer places an AP order. The series cannot be restarted or modified once it has started, so make sure your AdvancePay settings and offers are ready to be viewed and purchased. Read more about changing gallery statuses.

Upon changing the gallery status from Draft to AdvancePay

Subject: Picture day is soon!

Hey there,

Get a jump start on picture day! Purchase an AdvancePay credit for Country Day School now. Once your photos are ready, the credit will automatically be applied when you checkout!


On picture day (if the customer has not already purchased an AdvancePay credit)

Subject: It’s picture time!

Hey there,

Step 1: Have pictures taken. Step 2: Wait for greatness. While you’re waiting for the gallery to be published, get a head start by purchasing an AdvancePay credit for Country Day School. Once your photos are ready, the credit will automatically be applied when you checkout!


Looking for another Email or SMS Campaign? Go to Automatic Email & SMS Campaigns.

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