WHEN YOU SCHEDULE A JOB
Set up AdvancePay credit sheet and the price sheet you’d like to use for this job
Create an offer in the Studio Panel Store that you’d like to use with AdvancePay - and any other offers you’d like to use for this job.
Set up the organization and create the job with gallery access type “Public”. Associate the price sheet, AdvancePay, and AdvancePay offer with the job.
4 WEEKS BEFORE PICTURE DAY
Find out how the organization communicates with parents. Prepare and print all marketing materials to encourage purchase of AdvancePay credits.
2-4 WEEKS BEFORE
Set the Gallery Status to AdvancePay. This will allow customers to purchase AdvancePay credits before picture day.
Create a flyer that announces picture day and promotes a special offer with the purchase of AdvancePay credits.
Send flyer PDF and website URL to your contact at the organization and make sure they send it to the customers right away!
DAY BEFORE OR DAY OF
Set up for the event. Make sure your staff is trained to tell customers to text the event's unique opt-in code to 90738 so they can see the photos when the gallery is published.
Set up banners, posters, reminder cards, and equipment.
Before each customer's photo is taken, ask customer's to text the access code. Use a time-sensitive offer to create order urgency. Hand out those reminder cards!
AFTER PICTURE DAY!
Upload photos and change Gallery Status to Published. PhotoDay will send a text message to all customers who texted the access code, letting them know that the gallery is live.
Drive sales after picture day with a new offer (one that doesn’t compete with the AdvancePay offer). Create a flyer that announces that the picture day photos have been published and includes the new offer.
PhotoDay will send an automatic text message to customers who opted in and/or purchased AdvancePay credits.