WHEN YOU SCHEDULE A JOB
Set up the job, create a price sheet, and generate a special offer.
Note: Be sure to create a job with an opt-in code before you create your marketing materials - to avoid using an access code that may already be taken.
4 WEEKS BEFORE PICTURE DAY
Create marketing materials to get customers excited about picture day: PhotoDay flyer, posters, and social media graphics. (Templates are in the PhotoDay Marketing Kit.)
2-4 WEEKS BEFORE PICTURE DAY
Share marketing materials with the organization. Hang posters at the location.
1 WEEK BEFORE
Get the customer’s names (if applicable) and counts from the organization. This will help determine staffing needs for picture day.
1 WEEK BEFORE
Add the picture day schedule and a special offer to the flyer. Send the flyer to the organization to distribute via email to customers. (This way they print and keep it handy!)
DAY BEFORE OR DAY OF
Set up for the event. Make sure your staff is trained to tell customers to text the event’s unique access code to 90738 so they can see the photos when the gallery is published.
Set up banners, posters, reminder cards, and equipment.
Before each customer’s photo is taken, ask customers to text the access code. Use a time-sensitive offer to create order urgency. Hand out those reminder cards!
DURING PICTURE DAY (OPTIONAL)
Day-of uploads. Use iPads and upload photos every 30 minutes to encourage day-of sales. Give customers an incentive, like free shipping, if they purchase today.
AFTER THE SHOOT
Post process, edit, and upload photos. Switch the gallery from Draft to Published so that everyone who texted the access code will receive a text notification that photos are ready! Encourage the organization to let customers know (via email and/or social media) that they can now access their child’s photos. For help, check out this video tutorial: Photo Management