Everyone likes free stuff—so do we! However, the current PhotoDay model does not support offering free items on their own. We love our platform being free to use for our studios, and in order to do that, we require that the items you offer must at least cover the costs. Physical item costs vary based on the lab printing costs.
There is a way around this: you can bundle in "free" stuff with a package. So while you'll still be charged for the cost, your customer will see the item as free. Learn more about creating price sheets and packages.
We also offer options for discounts in the Store settings of your Studio Panel.
From there you can choose to offer fixed dollar amounts off, percentages off, free shipping, or a combination! For a more detailed look at offers in PhotoDay, visit this article.