Everyone likes free stuff - so do we! However, the current PhotoDay model does not support offering free items on their own, We love our platform being free to use for our customers, and in order to do that, we require the items you offer must at least cover the costs. Physical item costs vary based on the lab printing costs.
There is a way around this - you can bundle in "free" stuff with a package - so while you'll still be charged for the cost, your customer will see the free item as built.
We also offer options for discounts, right there in the store settings of your dashboard.
From there you can choose to provide fixed dollar amounts or percentages off of orders, or offer free shipping! For a more detailed look at offers, we recommend checking out this video tutorial.