Offers are a great way to motivate your customers to purchase more and purchase now! While creating offers is entirely optional, it’s a wonderfully effective strategy to help you close more sales.
You can create two main types of offers in PhotoDay: Discounts and Free Shipping.
With a discount offer, you can create percentage-off and fixed-dollar-amount-off discounts.
With a free shipping offer, you can give your customers free economy shipping. You can also include free shipping with a discount offer to create an even more enticing combo.
Note: While multiple offers can be attached to a gallery, your customers can only use one offer per transaction.
How to Create an Offer
To get started, go to Store > Offers. This is where you can see all of your existing offers and their details.
Click Create a Discount to start the process. On this page, you can select the offer type.
Next, give your offer a name (this is only for your reference) and assign it a unique offer code (this is what your customer will see and use).
Choose whether you want your discount to be a fixed dollar amount subtracted from the order subtotal or a percentage subtracted from the order subtotal.
You have the option to customize all offers:
Minimum purchase amount (encourage higher order values)
Expiration date (create urgency)*
Maximum number of redemptions (build excitement!)*
Add free shipping
*For Job-Specific Offers, you can set these up within each job.
Offer Availability: Global vs Job-Specific
There are two ways to make offers available:
Global Offers: Customers can use this offer type in any job with global offers enabled
Job-Specific Offers: This offer type can only be used when assigned to a job, allowing for greater control. Once it has been added to one or more jobs, it will only be available in those jobs. Attempting to enter this code in any other gallery will decline the offer and inform the customer that it is not eligible.
Adding Job-Specific Offers to a Job
Job-Specific Offers can be made available by adding them to the Offers and Gallery Promotion section of a job.
Once added and saved, they are available for redemption in the job. You can also set job-level expiration dates and max redemptions.
Since expirations and redemptions are set at the job level for Job-Specific Offers, the same Job-Specific offer can be eligible in one gallery but expired/unavailable in another gallery.
If you’re using a Job-Specific Offer as either the AdvancePay Offer or the Gallery Promotion, you must add it to the Offers table here first, as only currently available offers will be selectable.
Example Offers
Discount Examples:
Purchase $30 or more and save 10%. Offer expires September 30th. Use coupon code 30OFF at checkout.
Purchase $50 or more and save $10. Available to the first 50 customers. Use coupon code SAVE10 at checkout.
Purchase $75 or more save $10 + get free shipping. Use coupon code CHEER2018
Free Shipping Examples:
Free shipping on orders over $50. Use coupon code: FREESHIP50
Free shipping for the first 25 orders. Hurry up! Use coupon code: EARLYBIRD
Want to learn more? Check out our blog for expert strategies.