Good news! There are no upfront costs to use PhotoDay. Studios can set up an account without a credit card or any financial commitment. PhotoDay charges a 10% fee on the total order amount at the time of sale.
How is the PhotoDay fee calculated?
Our 10% fee is based on the total order amount—this includes the product price, shipping, and tax. This fee is figured after discounts and is deducted from the studio payout.
On your price sheets you will see an estimated PhotoDay Fee per product to assist in setting proper markups, but the final fee will be adjusted based on the customer's actual order amount once any discounts, taxes, and shipping costs are applied.
Unit Cost = The cost of the product. For print products, it's the lab's costs. For Retouching services, it's PhotoDay's cost. Digital products do not have a unit cost.
Markup = The Retail Price minus the Unit Cost.
Retail Price = The retail amount set by the photographer.
PhotoDay Fee = estimated here at 10% of the retail price (subject to change depending on final transaction amount)
Are there any other costs?
PhotoDay uses STRIPE to process all credit card transactions. The processing fee for STRIPE is 2.9% of the order amount plus $.30 per transaction. This is calculated at the time of the order and is deducted from the studio payout.
How much does the studio get paid?
For each transaction, the studio gets paid the Markup amount minus the PhotoDay fee, the STRIPE processing fee, and sales tax collected (effective 1/1/23, PhotoDay collects and remits sales taxes on all goods sold).
When dealing with payouts to the studio for AdvancePay purchases, the math can get a little more intricate. Fortunately, we have a complete breakdown of this process in this helpful article here!